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2320 Kitfox Circle
Cumming, GA 30041
770-888-3619 Fax 770-886-9566
cliffw@cliffwhitney.com
| UNIQUE ATTRIBUTES |
More than 30 years of senior management experience in the wholesale, retail, on-line and manufacturing business with a proven record of leadership and success. Innovative and self-directed, with strong communication and interpersonal skills.
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| CURRENT POSITIONS |
CONSULTANT Working with various companies specializing in the photographic, hobby and internet industries to build efficiency in their retail and online businesses.
FOUNDER AND CEO MERCURY ADHESIVES
Providing the highest quality scientifically engineered adhesive solutions and a level of service that far exceeds expectations. Serving more tham 3000 retailoutlets around the world. More at www.mercuryadhesives.com.
PRESIDENT AND FOUNDER, ATLANTA HOBBY
Offering the nations largest supply of electric remote control aircraft and hobby supplies on-line and to dealers around the world via www.atlantahobby.com.
FOUNDER, SIERRA-RIDGE.COM WHOLESALE
Large supply of electric remote control aircraft and hobby supplies wholesale to dealers around the world via www.sierra-ridge.com.
OWNER, WHITNEYS WEB WORKS (WWW)
Working with some of the countries best graphic artist and development programmers to bring exciting websites to life.
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| PRIOR EXPERIENCE |
1/2003 - 7/2005 CHIEF OPERATING AND CHIEF INFORMATION OFFICER for doc Skin Care. A Medically modeled skin care products and services company backed by a real doctor.
- Developing and managing end to end marketing programs including Print, Direct Mail, E-mail, Consumer Catalogs, Affiliate programs and a complete suite of B2B programs for the company.
- Responsible for all of the companies Internet initiatives and strategy.
- Responsible for the day to day operations of the companies retail stores and on line activities at docskincare.com.
3/28/1978 - 10/01/2001
PRESIDENT, CHIEF OPERATING AND CHIEF INFORMATION OFFICER
for wolfXpress.com and Wolf Camera.com, the internet subsidiary
of Wolf Camera inc., The Nations Premier Photo Specialty Retailer.
Direct report to Chuck Wolf Founder and CEO as well as Ted De Buhr
President and COO.
- Responsible for all of the companies Internet initiatives and
strategy.
- Responsibility for 14-Person in-house call center as well as
8 person development staff that executes the company's entire
internet program including, Application development, Interface
design, server development web hosting and order flow fulfillment
for digital printing.
- Developed and managed end to end marketing programs including
Print, Direct Mail, E-mail, Consumer Catalogs, Affiliate programs
and a complete suite of B2B programs for over 30 different companies.
- Conceived and managed ideas and growth from a 2-person small
production unit in a retail outlet to a multi million dollar in-house
Internet operation.
- Coined the phrase "The Nation's Premier Photography Store".
- Responsibility for negotiating all contracts including media
schedules and B2B initiatives.
- Protecting and driving the "Mission" of Wolf Camera: "To Drive
Incremental And Immediate Sales, Traffic, And Profit" into our
stores and on-line.
- Team member for Wolf Camera's "creative execution," including
print, catalog, and direct mail materials.
- Company spokesperson to the media, commenting on various company
and industry issues on behalf of our company, and our founder
and CEO.
- Team member of Wolf Camera's annual vendor development programs,
which generate significant incremental market development funds
from vendor partners
- Guest Speaker to virtually every major photo industry trade
organization.
- Instrumental in the development of the worlds first on-line
photo sharing application with Picture Vision.
- Instrumental in the development of the AOL "You've Got Pictures"
Service.
- First-Hand knowledge of the photographic industry, and the unique
role digital and online photo-sharing will play in the future
1998-To-1999
SR VICE PRESIDENT/ E COMMERCE AND FUTURE TECHNOLOGY DEVELOPMENT
/Developed and implemented the companies Internet presence and strategy
enabling the company to profit from the explosion in digital imaging.
Developed in store and online solutions for making real photographic
prints from digital files. Built a strong but small and efficient
development team with an eye on profitability.
1996-To-1997
VICE PRESIDENT/ Continued the company's movement into digital
imaging opening 5 digital imaging solutions centers in Chicago,
Atlanta, and Charlotte. Increased the companies Internet presence
and gained worldwide recognition launching the worlds first on-line
photo sharing site, wolf.photonet.com.
1991-To-1995
GENERAL MANAGER /For the companies largest retail location.
Responsible for the management of over 50 sales associates. Awards
for retail sales approaching 20 million annually. Computerized the
companies advertising department converting them from paste up to
on screen layouts. Started the companies' movement into digital
imaging. Built the companies first Internet presence in late 1995.
1986-To-1990
DISTRICT MANAGER/ Managed as many as 35 stores and 250 associates
in Tennessee, Alabama, Louisiana and Georgia. During this time I
received the companies highest customer service award as well as
many sales awards. Produced record sales, growth and additional
management.
1983-To-1985
AREA MANAGER/ For recently acquired three store photographic
chain. Chattanooga. Awarded employee of the year out of over 2000
associates.
1981-To-1983
STORE MANAGER/ For recently acquired three-store chain in
Chattanooga. First store to reach 1million dollars in sales.
1980- 1981
STORE MANAGER / Opened and operated new store in Charlotte
NC. Record sales achievement award.
1978
CAMERA SALESPERSON/ Charlotte NC
FOUNDER OWNER Whitneys Glider Supply Mailorder operations for hang Gliding ,
Ultralite Aircraft, and Bicycles and Hobby Supplies.
1980 - 1990
FOUNDER, PRESIDENT Sequatchie Valley Soaring supply
An adventure sports company located in Dunlap, Tn. Specalizing in
Hang Gliding, Mountain Biking and many other adventure sports.
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Graduated South Mecklenburg High School 1978. Have continued my
education by participating in the real business world in an Entrepreneurial
and Executive level with expertise in all aspects of the retail,
photo and Internet space. Versed in computer programming, large-scale
computer networks, graphic interface design, marketing, advanced
digital photoproducts and photo-labs with special emphasis on business
management.
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| COMMUNITY |
First Redeemer Church/ Member
Stoney Point Homeowners Association/ Board of Directors/
President
Atlanta 2000/ "Picture The Possibilities" Subcommittee
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| RECOGNITION |
PMA International
Digital Imaging Marketing association (DIMA), President Elect
Guest Lecturer
Georgia State University Retail Marketing and Internet roundtable.
Kennesaw State University,
Networld Interop,
Photo Marketing Association, (many times)
Photo Manufacturers And Distributors Association (PMDA),
Digital Imaging Marketing association (DIMA), (many times).
Dixie Photo Marketing association, (many times).
PC Craft Fair "The future of "E" Photography
Awards
First manager of a store to reach one million dollars in gross sales.
Store Employee of the month October 1983
Company wide Employee of the year 1983
Guest Columnist:
Photo Marketing Magazine,
Internet-Week,
PC Create-It,
Wolf Pix,
E Digital Photo
Tech Web
Photo Industry Reporter
Atlanta Business Chronicle
Atlanta Journal Constitution
Photography Imaging and Entrepreneur Magazine,
United states Hang Gliding Association
Many others
"Who's Who In Professional Imaging" 1994-95
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| HOW I UNWIND |
Cliff is an avid aviation participant living on a 2400-ft private
grass airstrip in Cumming GA. Mostly flying experimental aircraft
he holds a private pilot's license, a sailplane license and is a
master rated Hang Glider pilot with advanced instructor and tandem
sign-offs. Cliff is also a rated Ultralight pilot and when not working
6 days a week loves exposing his two young children to aviation
and the out doors.
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| CARREER TIP |
There "is no box" so don't get caught thinking
inside of one. Remember there are no absolutes, anything is possible.
Always expect the unexpected.
Have a little loyalty; it is actually rewarding to help other people
achieve their goals building a well-oiled machine that turns out
a consistent stream of profit.
Trust in God, you will be rewarded!
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